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How to choose a 100% brokerage in Florida as a Realtor. Real estate agents deserve the best.


There are many factors that one should consider when choosing a real estate broker to activate your license with a 100% brokerage in Florida. Luxury Real Estate Group believes the most important factors below are critical to a long term relationship between Realtor and broker. There are many 100% models to choose from so your decision should be well thought out before you make your choice. We keep it simple and do our best not to change so you can do what you do best, close transactions. 

1. A broker says you get 100% commission but what does that really mean? Are there any additional fees you pay at closing? Are there any annual fees? What about errors and omissions insurance?  Do they have outrageous fines for violating their policies and procedures manual?


For Luxury Real Estate Group it means an agent pays the brokerage $19.99 per month and only $99 to close a sale and just $49 for a rental. That is it period. Commercial transactions are at a 95/5 split. Agents can use our non-mandatory administrative or processing fee with their customers of $295, $395 or $495 and receive 50% of it back. This means you do not pay the $99 to close out the transaction with us. You make over 100%.
It is important to know your company’s policies and procedures. We do have as part of our policies and procedures a fine for non-compliance of $99 if you violate our terms however, as of the date of this posting we’ve only out of thousands of closed transactions fined about 5 agents. We understand there is a learning curve when you switch to a new broker and are reasonable real estate professionals. Also, if you leave you can bring your listings with you.


We typically only activate agents with experience. With the 100% brokerage model we provide we do not want to train new agents. If you are not 100% sure how to professionally handle a transaction from contract to closing and protect a buyer or seller in a transaction then you need more experience and training. You must have experience. You must have closed transactions. If you do not have experience we may make an exception but we rarely do so. It depends on your specific situation and experience.

2. Who runs the brokerage? Who will you be in contact with on a daily basis or there when you need help?

It is important to know Luxury Real Estate Group is not run like a large corporation. It’s run like a small family run business. There is no separate manager you must go through to get to a broker, administrative person who handles paperwork, no separate billing department or designated worker for closing transactions and getting you paid. 

Luxury Real Estate Group is run by two brokers. Camila Murata and Jared Dalto.


The designated broker is Camila Murata and she is a treasure chest of professionalism, reason, knowledge and approachability. She believes in what is right and learning from every experience that presents itself as real estate professionals. Solutions are top priority when working with customers and other cooperating brokers. She speaks Spanish as well.


Jared Dalto is the secondary broker and has been a Realtor since 2003. He has closed hundreds of transactions so there are very few new situations that arise that he does not have a solution for. Again, finding solutions before they become problems is key to success in any business. He’s here to help agents who’ve got questions or any concerns.

Where is the office? Do you need an office?


Luxury Real Estate Group is a virtual office. Although some of our agents wanted branch offices for themselves to use as an office, we have no intention of opening expensive office space. After all, we want our agents to make the most they can from every closing. We found that most agents do not need a physical office and already work from their homes. 

The office software and requirements of an agent.


Our back office software is a cloud based solution and is the heart of the transaction paperwork. It is where an agent starts a file when they have an executed contract of any type. Whether it’s a listing agreement or an executed purchase contract. It’s where you upload escrow letters and addendums. It where you put the contacts for a transaction like the other Realtor and title company. It where you enter in the contract price, commission owed and who is getting paid what. We’ve heard comments from agents who switched to our brokerage who’ve said it is much simpler back office than their previous broker used. 

What’s in a name?

When you hand your business card to a customer, when you pick up the phone and say who you are, when you wear a name tag on your shirt with your company name it matters in the world of real estate. You are helping people buy and sell the most expensive asset it their lives typically.  Do you want to be associated with ABC 100% real estate or Luxury Real Estate Group? I think the choice is obvious.  We have agents who came to our brokerage because they deal in high end properties and the name they present is very important to them.

To summarize Luxury Real Estate Group is:

  • A lean, well run and organized brokerage. This means less corporate red tape.
  • Broker owned and Broker run. You get 2 brokers to communicate with and have both their cell phone numbers. 
  • Efficiency in getting paid. We prioritize getting you paid fast.
  • Paperwork review and support to ensure compliance.
  • Luxury Real Estate Group. The name of the brokerage you are associated with matters to the public. 
  • We are run like a small brokerage. You don’t go to different departments to get paid, for billing, support or get a receptionist or manager.
  • You can always make more than 100%.
  • We are reasonable business professionals and treat you as a professional.

Luxury Real Estate Group is driven to achieve long term success as a brokerage by continuing to grow and expand throughout Florida.

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